About HardLaunch
HardLaunch is the fastest growing high-volume UGC agency in the world. We deliver exceptional campaigns for some of the biggest brands in tech, combining best-in-class human UGC with a proprietary AI layer.
On the SaaS side, we’re building the new infrastructure for short-form content. We create, deploy, and run 100+ real TikTok and Instagram accounts that post for a brand every day on autopilot, with one-video-to-hundreds amplification built in and zero per-post cost. Every account is made by a real person on a real device, warmed up in the brand's niche, then run as a fleet. We ship through a self-serve product and a full-service agency, and we plug into modern agentic stacks through our own MCP server.
We've shipped over 1 Billion short-form views and helped acquire millions of users.
We're profitable, cash-flow positive, and growing fast.
We're a young, obsessive, high-output team. We're looking for a high calibre product engineer to own and build the product during a period of exceptional hyper-growth that’s straining capacity.
The Role
Today, almost everything technical routes through our founder. What gets built, how it ships, and whether it stays up. Your job is to own the product end to end: take the roadmap in the founder’s head and turn it into shipped, reliable software across the whole stack. The start date is ASAP.
The engineering here is a blend of product, systems, and code with taste, judgment, and execution in equal measure. It’s knowing what good short-form content looks like, understanding great UX, and building the reliable systems that make the system work now and scale later.
This starts as a 2-month remote contract with the potential to convert into a long-term full-time role as the company’s lead engineer if you're outstanding. You'll report directly to the founder as the only dedicated technical hire, working in lockstep with him on product and vision and closely with the team building our technical ecosystem. You’ll start hands-on and solo, and as the product and revenue grow you’ll be first in line to build and lead the engineering team beneath you.
What you'll own
Build and own the product end to end: full-stack, across the frontend (Vite / TypeScript) and the backend (TypeScript), deployed on Vercel with Supabase (Postgres). You own the whole path from UI to data.
Account infrastructure: generation, assignment, and reliability at scale. Running 100+ real accounts as a fleet that posts every day without breaking.
Content generation: build a truly best-in-class AI UGC engine, this is the system that decides and produces what actually performs in-feed.
Systems for the account-creation team: the internal flows and tooling that let the humans behind the fleet operate at volume.
Agentic integrations: our MCP server and the architecture that lets us plug into modern agentic stacks.
Architecture and technical judgment: make the calls on structure, tooling, and trade-offs. Enabling us to be fast enough to keep shipping and scalable to grow as our users do.
The content and product roadmap: in lockstep with the founder. Talk to users, understand our capabilities, and have strong input on product direction.
AI and automation: embed AI and automation into both the product and how we build it.
The future team: start as the solo builder, then hire, set the standards for, and lead the engineers who come after you.
Who thrives here
This isn’t a role you can do from a spec, there isn’t a detailed one yet. The people who win in seats like this get parachuted into ambiguity and just ship: read the codebase, build a picture fast, and start making sensible technical and product calls without waiting for permission. High agency isn’t a buzzword here, it’s the whole job.
Crucially, you’re native to short-form. You can look at a real-farm slideshow next to an adjacent one with an AI-written copy and say exactly why one works and the other doesn’t. If you get genuinely excited by intensity rather than tolerating it, you’ll love this. If you’ve tried founding something yourself, even if it didn’t work, you’ll get why this seat exists.
Requirements
Strong full-stack product engineer. You build end to end, from the interface a user touches to the systems that run behind it. The more you lean toward 10x (building technical moats, moving faster than anyone expects), the better.
Deep knowledge of our stack. TypeScript across the board, a modern frontend build (Vite / React), backend services in TypeScript, deployed on Vercel with Supabase / Postgres. You’ve run this kind of stack in production, not just a side project.
Native to short-form and can tell instantly what works and why. This can’t be taught; if you can’t do it, this isn’t your seat regardless of engineering strength.
Product and user instinct, thinking in journeys and what a user should feel and do — not in components or the roundness of a button.
You can design the logical flows that make operations run — which accounts, where, when, how many, at what capacity — not just the code.
You can infer, decide, and make good calls on your feet under ambiguity — including which calls to make yourself and which to raise with the founder. No hand-holding.
You’ve operated in messy, fast-moving environments and thrived on it.
This is founder-level intensity, and it’s your natural tempo, not an imposition — you set the pace for the engineering team that follows.
Genuine interest in AI, automation, and agentic systems; MCP, LLMs, and building real products on top of them.
Genuine interest in marketing, growth, and short-form distribution. You don’t need UGC expertise, but you need to care about the space.
Additional Information
2-month remote contract, starting immediately.
Competitive Compensation, starting immediately.
Potential to convert to a long-term full-time role as the company’s lead engineer, with the first shot at building and leading the engineering team
You'll work directly with a 24-year-old exited founder running one of the fastest-growing businesses in the space. Trial by fire, maximum surface area, zero bureaucracy.